Don Norman

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Don Norman is Founder and Director of the Design Lab at the University of California, San Diego. He was one of the first founding faculty of UCSD, originally in the Department of psychology, where he also served as chair. He was a co-founder and first chair of the Cognitive Science Department.  He retired from UCSD in 1993 and moved to Apple, where he was an Apple Fellow and then Vice President of Advanced Technology. After Apple, he was an executive at HP. He is co-founder and principal of the Nielsen Norman group, a member of the National Academy of Engineering, fellow of the American Academy of Arts and Sciences, Cognitive Science Society, ACM, Human Factors and Ergonomics Society and Design Research Society. He is an IDEO fellow, and a trustee of IIT’s Institute of design. He serves on company boards, has honorary degrees from Delft, Padua, and San Marino, the lifetime achievement award from ACM’s Computer-Human Interaction group, and the President’s lifetime achievement award from the Human Factors and Ergonomics Society. He has published 20 books translated into 20 languages including Emotional Design and Design of Everyday Things.  The title of his book “User Centered System Design (UCSD), edited with Steve Draper in 1997, serves a an excellent description of the Design Lab.

Norman is best known for his inability to open doors. (Search for “Norman doors video” on Google).

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