Digital Arts editorial with Stefan Sagmeister and Design Lab Director Don Norman on designing for sixty-somethings.

Beginning in May, Alive Ventures launched a series of ongoing panels titled “Old People are Cool, Design for Them Sucks”, aiming to open up a discussion with the design community on how to better design for older adults. John Zapolski, founder of Alive Ventures, and design thought leader Ayse Birsel of Birsel + Seck, hosted the series of discussions, with guests including design luminaries such as Stefan Sagmeister and Don Norman.

“When I would visit him in retirement homes, I would see people who needed walkers and wouldn’t use them because it was a stigma,” said Norman. “They were so ugly and it sort of shouts out to the world, ‘Hey I’m old and crippled and therefore probably feeble minded as well,’ right? Well no, it’s wrong. And so I noticed that, but I didn’t pay much attention until I myself reached my eighties and started looking at my friends and other things and realised that, yes, people shunned a lot of things that are being made to help them because they don’t like to admit publicly they have problems.” - Don Norman