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“I’m Not Distractible…I’m Curious and Creative.” – Don Norman Interviewed by Triton Magazine

“I’m Not Distractible…I’m Curious and Creative.” – Don Norman Interviewed by Triton Magazine

“I’m Not Distractible…I’m Curious and Creative.” – Don Norman Interviewed by Triton Magazine

Over 90% of industrial and automobile accidents are blamed on human error, with distraction listed as a major cause. Can this be true? Look, if 5% of accidents were caused by human error, I would believe it. But when it is 90%, there must be some other reason, namely, that people are asked to do tasks that people should not be doing—tasks that violate fundamental human abilities.

Consider distraction. This is a negative attribute of people, or so we are told. But think about it—what does this term really mean?

Whenever I wander around a city, I’ll often stop to examine some unique thing I notice. Why? Curiosity—a natural human trait. My curiosity frequently leads me to insights that have helped me in my career. So why is this wonderful, creative trait of curiosity given the negative term “distraction”? Because curiosity can distract us from a prior activity, which under the wrong circumstances can lead to accident or injury…

Click to read the full article on Triton Magazine.

Over 90% of industrial and automobile accidents are blamed on human error, with distraction listed as a major cause. Can this be true? Look, if 5% of accidents were caused by human error, I would believe it. But when it is 90%, there must be some other reason, namely, that people are asked to do tasks that people should not be doing—tasks that violate fundamental human abilities.

Consider distraction. This is a negative attribute of people, or so we are told. But think about it—what does this term really mean?

Whenever I wander around a city, I’ll often stop to examine some unique thing I notice. Why? Curiosity—a natural human trait. My curiosity frequently leads me to insights that have helped me in my career. So why is this wonderful, creative trait of curiosity given the negative term “distraction”? Because curiosity can distract us from a prior activity, which under the wrong circumstances can lead to accident or injury…

Click to read the full article on Triton Magazine.

Over 90% of industrial and automobile accidents are blamed on human error, with distraction listed as a major cause. Can this be true? Look, if 5% of accidents were caused by human error, I would believe it. But when it is 90%, there must be some other reason, namely, that people are asked to do tasks that people should not be doing—tasks that violate fundamental human abilities.

Consider distraction. This is a negative attribute of people, or so we are told. But think about it—what does this term really mean?

Whenever I wander around a city, I’ll often stop to examine some unique thing I notice. Why? Curiosity—a natural human trait. My curiosity frequently leads me to insights that have helped me in my career. So why is this wonderful, creative trait of curiosity given the negative term “distraction”? Because curiosity can distract us from a prior activity, which under the wrong circumstances can lead to accident or injury…

Click to read the full article on Triton Magazine.

Read Next

Recycling

I’m an expert on complex design systems. Even I can’t figure out recycling.

Part 1 of a FastCompany editorial on Recycling by Don Norman

Recycling: The concept is pretty simple. Throw away stuff that can be melted down, chopped up, and made back into useful stuff. The problem is, I don’t understand how to do it.

For one, it’s difficult to find out what can and cannot be recycled. There are so many different kinds of paper goods, plastics, and metals, and worst of all, so many things that are combinations of materials or exotic new inventions of material science, that no list could possibly include every possible case. Secondly, the rules vary from location to location, and even at one location they can change from year to year. (“Check frequently with your recycler to see what their current requirements are,” reads one of the websites that tries to be helpful.)
Announcing The New Graduate Student Specialization In Human-centered Design

Announcing the new Graduate Student Specialization in Human-centered Design

Image courtesy of Adobe Stock

Announcing the new Graduate Student Specialization in Human-centered Design in partnership with the UC San Diego Design Lab, Cognitive Science (CogSci), Computer Science and Engineering (CSE), and Herbert Wertheim School of Public Health and Human Longevity Science (HWSPH).

The Design Graduate Specialization is a set of courses graduate students can choose to take that fit into their home degree program requirements. It is analogous to receiving a minor, but at the graduate level. The courses fit into their home program as either electives or as courses that were already part of their core requirements, plus the option to take courses from other programs taking part in the specialization outside of their home program. In addition, students will be required to take at least one course that explicitly addresses and discusses issues of power, privilege, and ethical responses. The Design Graduate Specialization is created so that it can be integrated into a one or two-year Master program or a Ph.D. program.
Earth2 Project Challenges Vaccines

Earth2 Project Challenges Vaccines, 10 to 100, Ten Days to Vaccinate Everyone

"In collaboration with the University of New Mexico, the Earth2 project is helping to present a 10 day series of seminars on Vaccines and Vaccine Hesitancy, covering topics that range from vaccine-myths to Native American implications and special aspects having to do with other minority and LGBTQ communities, to hearing trusted voices." - David Brin, Author, Futurist, Public Speaker

"Solving the most complex societal programs involves a whole community approach. That's why I'm so excited about the Earth 2 Challenge to reach 100% vaccination which will make our society healthier and safer. But to succeed, we need everyone to participate." - Mai Nguyen, Design Lab Director, UC San Diego
Earth2 Project Challenges Vaccines

Earth2 Project Challenges Vaccines, 10 to 100, Ten Days to Vaccinate Everyone

"In collaboration with the University of New Mexico, the Earth2 project is helping to present a 10 day series of seminars on Vaccines and Vaccine Hesitancy, covering topics that range from vaccine-myths to Native American implications and special aspects having to do with other minority and LGBTQ communities, to hearing trusted voices." - David Brin, Author, Futurist, Public Speaker

"Solving the most complex societal programs involves a whole community approach. That's why I'm so excited about the Earth 2 Challenge to reach 100% vaccination which will make our society healthier and safer. But to succeed, we need everyone to participate." - Mai Nguyen, Design Lab Director, UC San Diego
Smart Streetlights Data San Diego

San Diegans Shouldn’t Be Lab Rats for Innovation

Voice of San Diego Editorial by Design Lab Faculty Lilly Irani

In 2016, San Diego installed thousands of General Electric cameras, microphones and telecommunication devices on streetlights around the city. The City Council approved the project with little investigation, looking no further than the city’s casting of the project as environmental “sensors” and “nodes” that would analyze traffic and the atmosphere.

The city finally held town halls this year to explain the program to communities, but by then it was too late. Once installed, technologies of this type will outrun the uses for which they are designed and publicly justified. Over and over, researchers like myself have seen data creep — like mission creep — take hold as companies try to add value to data and monetize them.

Steven Rick on Designing for Healthcare | Design Chats


Steven Rick, Graduate Student at UC San Diego, shares his approach and experiences when designing for healthcare and how design can improve doctor-patient relationships.

Design Chats is a video series where we sit down with design practitioners to answer questions about how they utilize human-centered design.

View our Design Chats playlist on the Design Lab YouTube Channel
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