Naming The New: How to Name Your Innovation
Anthony Shore names things. With 25 years experience, Anthony has introduced more than 160 product and company names to the world. Anthony created corporate names like Lytro, Jaunt VR, Freescale Semiconductor, Yum Brands, and Pattern Energy. He’s named products like the Cinder sensing cooker, Qualcomm Snapdragon, Photoshop Lightroom, Soy Joy protein bars, Dreyer’s Slow Churned ice cream, and Laughing Glass Cocktails. Anthony has spoken at the Pivot Conference and appeared in The New York Times, The Boston Globe, and The Wall Street Journal. He received his Linguistics degree with honors from UC Santa Cruz. Anthony writes about the principles and practice of brand naming at OperativeWords.com.