Project Lead: Michael W. Meyer
Jointly with UCSD’s Rady School of Management, we offer Executive Education programs in Design-Driven transformation of companies. This program goes beyond the usual “Design Thinking” curriculum to ensure that design actually gets done, that the entire hierarchy of company management has been trained in design methods so that they can all appreciate the value that the designerly way of thinking can guide the company strategy in all divisions, all the way to the C-Level Strategic decisions.
Our founding partners in this enterprise are two industry leaders: SAP and IBM design.
The executive education program plays a central role in the Center for Design-Driven Transformation. The Center provides the background research, the development of case studies, metrics for measuring the current state of the company and its progress, and continuing development of the scientific basis for design.