In November of 2021, the UC San Diego Design Lab unveiled their long-awaited new home in the recently constructed Design and Innovation Building, or as it is affectionately referred to, the DIB. The DIB will serve as a hub for academia, industry and community innovators to participate in design events, lectures, and other working partnerships within the design community that aim to create human-centered solutions to the complex problems facing our region and beyond. The grand opening of the DIB showcased the potential for such gatherings, boasting the presence of organizations like the UCSD Design Co., Girls Who Code, and the Institute of Electrical and Electronics Engineers, to name a few. Such groups showcased current and past projects to the students, professors, and industry leaders in attendance. 

The opening of the DIB marks a momentous occasion in the history of the Design Lab, as the building itself, which is a multi-use environment bringing together multiple disciplines under one roof, represents the journey and philosophy at the heart of the Design Lab’s mission–making UC San Diego a world center for design research and education that fosters a new way of thinking, which addresses the core issues with a systems point of view, and emphasizing the role of people in the complex systems of the modern world.

When J. Tanner Cusick took a class called Social Architectures, he never expected that the trajectory of his career would change forever. While pursuing his MFA at UC San Diego, Cusick explains that it was in this class that he and his classmates designed “interventions” around campus. "Basically, we would change the environment and see how it influenced human behavior,” says Cusick. “I did a piece under Geisel that challenged people to use the space differently by creating a game of human Candy Land. I colored all the blocks beneath the library, and everyone came in costumes.” He reflects that what he didn’t realize at the time was that they were really practicing experience design.

It was the combination of this event and Cusick’s experience as a teaching assistant (TA) that taught him what User Experience (UX) was. “While I was a TA, I taught a digital art class and students were assigned The Design of Everyday Things, by Don Norman. I'd never read the book before and I was amazed by it," said Cusick. It was the ideas in the book that influenced Cusick to shift the context of his work. “I ended up teaching myself about the discipline and doing a lot of UX design and content design. And that's what I have been doing since then."