San Diego Union Tribune Op-Ed by Tad Parzen and Eddie Matthews*
*Eddie Matthews is also a Designer-in-Residence with the UCSD Design Lab
Design and discovery are in our San Diego-Tijuana region’s DNA. We are risk-takers, a nimble community that has long fostered life-changing design and innovation to improve the world, save lives and sustain critical resources. San Diego-Tijuana has long been the epicenter of a binational design revolution.
In this inclusive spirit, a cross-border community of designers, activists and community leaders have joined together to submit the first binational bid to the World Design Organization to name San Diego-Tijuana the World Design Capital in 2024. This designation recognizes cities for their effective use of design to drive economic, social, cultural and environmental development, and showcases best practices in sustainable, human-centered policy and innovation.
Every member of this region has something to contribute and the World Design Capital will be the centralized place for these binational design contributions, making the border immaterial by making design visible.
