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Design-Driven Transformation

Center for Design-Driven Transformation, Director: Michael W. Meyer

The Center for Design Driven Transformation at UC San Diego’s Design Lab is dedicated to studying and teaching this emerging field of practice, in order to help other companies achieve these results. Our Founding Partners, SAP and IBM, have both accomplished remarkable transformations of their organizations and their products through a design-­‐driven approach. They are now working with us, providing access to lessons learned, IP developed, experienced practitioner instructors, and other resources. Our shared goal is to develop:

  1. a formalized understanding of how to structure and execute this sort of transformation in a range of large and complex enterprises, and;
  2. a program to teach, guide, and mentor a broad range of enterprises through similarly impactful transitions.
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