Launched as an initiative by the Design Forward Alliance in partnership with the UCSD Design Lab and a bi-national group of partners, San Diego-Tijuana are jointly bidding to host the coveted World Design Capital designation in 2024. We welcome local and global participants to join us in using human-centered design to celebrate and transform the cross-border cities.
San Diego-Tijuana has a legacy of (re)designing the future together. Our proximity creates a special bond balanced in diversity and synergy. Our shared ecosystem is environmental, economic, technological, social, political, and cultural. We want to build upon and share our model for large-scale human-centered design and innovation, cross-border interdependence, cultural fusion, and complex systems transformation with the world.
Welcome to our HOME: Human-centered, Open, Multi-disciplinary/multi-cultural, and Experimental.