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World Design Capital

San Diego-Tijuana are jointly bidding to host the coveted World Design Capital designation in 2024. We welcome local and global participants to join us in using human-centered design to celebrate and transform our cross-border cities.

San Diego-Tijuana has a legacy of (re)designing the future together. Our proximity creates a special bond balanced in diversity and synergy. Our shared ecosystem is environmental, economic, technological, social, political, and cultural. We want to build upon and share our model for large-scale human-centered design and innovation, cross-border interdependence, cultural fusion, and complex systems transformation with the world.

Welcome to our HOMEHuman-centered, Open, Multi-disciplinary/multi-cultural, and Experimental.

Visit the HOME 2024 website.


World Design Capital Bid Update: May 17, 2021

Dear Design Lab & Design Forward Community,

We remain excited and optimistic about our bid for the 2024 World Design Capital (WDC) designation. Last week, we were notified that the World Design Organization (WDO) has accepted our San Diego/Tijuana bid for evaluation. The WDO is currently reviewing all submissions and we expect to hear a decision on the next steps within the next month.

We are profoundly grateful for the spirit of collaboration during our bid development process and the many people who came together to advance this opportunity. Win or lose, we have already fostered important, enduring connections that will outlast any event and will spark positive new ideas for our region.

Our San Diego/Tijuana bid is a beautiful tribute to our innovative community and tells the unique story of our region. Our sincerest thanks to MaeLin Levine, bid chair, and the amazing bi-national team of partners, contributors, funders, and supporters who delivered a bid that makes all of us proud and set us on the path forward.

The next phase of evaluation includes a shortlist of potential cities before the final selection in October 2021. These next phases require a whole new process of planning and preparation. The Design Forward Alliance is currently assembling a committee of collaborators to assist with this next stage, including several community and partner engagement opportunities. Stay tuned for more details!

We thank you again for your continued support of the WDC effort and will provide you with updates as they happen. In the meantime, if you have questions or want to get involved, please contact us at home2024@designforwardsd.com. Don’t forget to watch our video and check out the bid website, home2024.com.

In gratitude, service, and community,

Michèle Morris
President, Design Forward Alliance
Associate Director, Design Lab, UCSD


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