skip to Main Content
design lab designatucsd adobe wish salesforce

Design at UCSD Students Visit Leading Silicon Valley Companies

Design at UCSD Students Visit Leading Silicon Valley Companies

Design at UCSD Students Visit Leading Silicon Valley Companies

Design thinking and user-centered design continue to rapidly gain traction across a diversity of fields.  As such, it is extremely important that students are equipped with the design tools necessary to succeed in industry today.  The leadership team of Design at UCSD, the largest pre-professional design thinking organization at UC San Diego, recently embarked on their annual Bay Area trip to tour and speak with experienced designers at leading Silicon Valley companies.  Sponsored by UCSD Design Lab, board members were presented with the incredible opportunity to explore the offices of Adobe, Wish, and Salesforce in San Francisco over Presidents’ Day weekend. In previous years, the student group has toured companies such as IDEO, Google, and Workday.

The first stop of the trip was Adobe, where board members caught a glimpse of the artistic and energetic atmosphere of a company that has designed many of the creative tools that power our world today.  From the company’s gradient elevator corridor to the striking wall that reads “make” in a multitude of vibrant post-its, every corner of the office space is infused with creativity to inspire and motivate Adobe employees.  Following the office tour, board members spoke with a Senior Director of Design, user researchers, and interaction designers to learn about Adobe’s rich design process and understand how each group uniquely incorporates various principles of user-centered design in their cross-functional roles.

After visiting Adobe, the group headed to Wish, the fast-growing eCommerce startup in the heart of downtown San Francisco.  To kick-off the visit, Wish organized a lunch and networking session for Wish designers and board members to meet before sharing a presentation about the integral role that designers play at the company.  Next, board members were invited to participate in an interactive design sprint focused on conceptualizing and designing an app based on a specific user scenario and real-world constraints. The design sprint was followed by a critique session on a new feature for the Wish app where board members were welcomed to provide feedback and suggestions.  These immersive interactions helped board members to get a glimpse of the day-to-day life of a product designer at Wish.

The day concluded with an alumni mixer at Salesforce where board members had the opportunity to reconnect with Design at UCSD alumni.  The evening featured a recap of Design at UCSD’s current initiatives in addition to alumni presentations by Paula Le, a User Experience Designer at IBM, and Ed Ngai, a User Experience Engineer at Salesforce.  Le highlighted her journey navigating a career in design while Ngai shared meaningful advice about building a framework for designing one’s personal and professional design system.

It is a priority for both Design at UCSD and the Design Lab to identify opportunities to connect UCSD students with real-world design applications and exposure to potential employers.  This year’s Bay Area trip is another example of that commitment and provided board members with newfound insights and practices to share with the growing UC San Diego design community and beyond.

 

Design thinking and user-centered design continue to rapidly gain traction across a diversity of fields.  As such, it is extremely important that students are equipped with the design tools necessary to succeed in industry today.  The leadership team of Design at UCSD, the largest pre-professional design thinking organization at UC San Diego, recently embarked on their annual Bay Area trip to tour and speak with experienced designers at leading Silicon Valley companies.  Sponsored by UCSD Design Lab, board members were presented with the incredible opportunity to explore the offices of Adobe, Wish, and Salesforce in San Francisco over Presidents’ Day weekend. In previous years, the student group has toured companies such as IDEO, Google, and Workday.

The first stop of the trip was Adobe, where board members caught a glimpse of the artistic and energetic atmosphere of a company that has designed many of the creative tools that power our world today.  From the company’s gradient elevator corridor to the striking wall that reads “make” in a multitude of vibrant post-its, every corner of the office space is infused with creativity to inspire and motivate Adobe employees.  Following the office tour, board members spoke with a Senior Director of Design, user researchers, and interaction designers to learn about Adobe’s rich design process and understand how each group uniquely incorporates various principles of user-centered design in their cross-functional roles.

After visiting Adobe, the group headed to Wish, the fast-growing eCommerce startup in the heart of downtown San Francisco.  To kick-off the visit, Wish organized a lunch and networking session for Wish designers and board members to meet before sharing a presentation about the integral role that designers play at the company.  Next, board members were invited to participate in an interactive design sprint focused on conceptualizing and designing an app based on a specific user scenario and real-world constraints. The design sprint was followed by a critique session on a new feature for the Wish app where board members were welcomed to provide feedback and suggestions.  These immersive interactions helped board members to get a glimpse of the day-to-day life of a product designer at Wish.

The day concluded with an alumni mixer at Salesforce where board members had the opportunity to reconnect with Design at UCSD alumni.  The evening featured a recap of Design at UCSD’s current initiatives in addition to alumni presentations by Paula Le, a User Experience Designer at IBM, and Ed Ngai, a User Experience Engineer at Salesforce.  Le highlighted her journey navigating a career in design while Ngai shared meaningful advice about building a framework for designing one’s personal and professional design system.

It is a priority for both Design at UCSD and the Design Lab to identify opportunities to connect UCSD students with real-world design applications and exposure to potential employers.  This year’s Bay Area trip is another example of that commitment and provided board members with newfound insights and practices to share with the growing UC San Diego design community and beyond.

 

Design thinking and user-centered design continue to rapidly gain traction across a diversity of fields.  As such, it is extremely important that students are equipped with the design tools necessary to succeed in industry today.  The leadership team of Design at UCSD, the largest pre-professional design thinking organization at UC San Diego, recently embarked on their annual Bay Area trip to tour and speak with experienced designers at leading Silicon Valley companies.  Sponsored by UCSD Design Lab, board members were presented with the incredible opportunity to explore the offices of Adobe, Wish, and Salesforce in San Francisco over Presidents’ Day weekend. In previous years, the student group has toured companies such as IDEO, Google, and Workday.

The first stop of the trip was Adobe, where board members caught a glimpse of the artistic and energetic atmosphere of a company that has designed many of the creative tools that power our world today.  From the company’s gradient elevator corridor to the striking wall that reads “make” in a multitude of vibrant post-its, every corner of the office space is infused with creativity to inspire and motivate Adobe employees.  Following the office tour, board members spoke with a Senior Director of Design, user researchers, and interaction designers to learn about Adobe’s rich design process and understand how each group uniquely incorporates various principles of user-centered design in their cross-functional roles.

After visiting Adobe, the group headed to Wish, the fast-growing eCommerce startup in the heart of downtown San Francisco.  To kick-off the visit, Wish organized a lunch and networking session for Wish designers and board members to meet before sharing a presentation about the integral role that designers play at the company.  Next, board members were invited to participate in an interactive design sprint focused on conceptualizing and designing an app based on a specific user scenario and real-world constraints. The design sprint was followed by a critique session on a new feature for the Wish app where board members were welcomed to provide feedback and suggestions.  These immersive interactions helped board members to get a glimpse of the day-to-day life of a product designer at Wish.

The day concluded with an alumni mixer at Salesforce where board members had the opportunity to reconnect with Design at UCSD alumni.  The evening featured a recap of Design at UCSD’s current initiatives in addition to alumni presentations by Paula Le, a User Experience Designer at IBM, and Ed Ngai, a User Experience Engineer at Salesforce.  Le highlighted her journey navigating a career in design while Ngai shared meaningful advice about building a framework for designing one’s personal and professional design system.

It is a priority for both Design at UCSD and the Design Lab to identify opportunities to connect UCSD students with real-world design applications and exposure to potential employers.  This year’s Bay Area trip is another example of that commitment and provided board members with newfound insights and practices to share with the growing UC San Diego design community and beyond.

 

Read Next

San Diego And Tijuana Selected As 2024 World Design Capital

San Diego And Tijuana Selected As 2024 World Design Capital

US-Mexico Border Cities Win Historic Designation to Become First Binational Design Capital

SAN DIEGO-TIJUANA - Today the World Design Organization (WDO) announced the San Diego-Tijuana region has been selected as the World Design Capital (WDC) for 2024.

The selection of the San Diego-Tijuana joint bid makes it the first binational World Design Capital in WDO history. While the designation is for both cities as a united region, San Diego is now the first U.S. city ever to receive the WDC designation. Tijuana is the second city in Mexico to hold the title, following Mexico City in 2018.

"We did it!" said Don Norman, founder of UC San Diego’s Design Lab (now retired) and co-founder and Board advisor to the Design Forward Alliance (DFA). "Designers, city officials, and organizations in both the Tijuana and San Diego regions collaborated to make our binational community the World Design Capital for 2024. It shows the power of design as a way of thinking, to address important societal issues, and as a source of innovation for companies, organizations, and educational communities at all levels. We have built a permanent coalition of our communities to address civic and climate challenges, to grow our industrial sectors, and to support a strong culture of cross-border design."
Overcrowded Verganti Design

Don Norman: Overcrowded, by Roberto Verganti: In favor of criticism

I was just in Germany, in Herzogenaurach to be precise, at Adidas headquarters. (Hardly anyone knows where Herzogenaurach is — it’s a 20 minute taxi from Nuremberg.) I was at a conference organized by my old friend (and co-author) Roberto Verganti, from the business school at Politecnico di Milano. Years ago, he and I had a debate in Milan about the value of Human-Centered Design (HCD) and the way it is normally practiced. To the audience’s great surprise, we both agreed:

1. HCD is a powerful tool for improving existing products. That is, it is a powerful tool for incremental innovation.
2. HCD, by its very nature (hill-climbing plus a kind of design by committee), is a really bad tool for radical innovation.
Daniel Suh Designer-in-residence

Meet Designer-in-Residence & Data Analyst Daniel Suh

Daniel Suh has always been passionate about creating partnerships to uplift others. While he was an undergraduate at UC San Diego’s Thurgood Marshall College, he founded one of the university’s first student consulting organizations, Cornerstone Community Consultants, which provides pro-bono opportunities for students to empower the local community. Suh also established UCSD’s first chapter of International Justice Mission, a student-led organization that centers around human rights, anti-human trafficking, and law enforcement. "Growing up in an underprivileged community, I've discovered a passion for social justice and contributing to causes larger than myself," Suh says.
Ucsd Designathon

Designathon Ideas Imagine New Trolley Stop as a Vibrant Destination

Autonomous scooters, interactive art, food shuttles, and cable cars are just a few of the creative ideas that emerged from a two-day public designathon event that will join the efforts to transform UC San Diego from a closed campus primarily designed for work and school to destination, inviting people to come, stay and explore what the  campus has to offer. “Anybody who comes to San Diego should have this campus as a destination in addition to Balboa Park or the Gaslamp district,” said UCSD Chancellor Pradeep Khosla in a San Diego Union Tribune article.

Postdoc Researcher Zhutian Chen is Visualizing Data in Augmented Reality

Currently a postdoctoral researcher at the UC San Diego Design Lab and at the Creativity Lab, Zhutian Chen describes what he does as visualizing data in an augmented reality environment. Chen seeks to visualize data “beyond the desktop” and to “allow the user to interact with [the data].” 

Before joining the Design Lab, Chen originally earned his B.S. in Computer Software Engineering at the South China University of Technology, eventually earning his Ph.D. in Computer Science at the Hong Kong University of Science and Technology. During his time as an undergraduate, Chen was given the opportunity to intern for Microsoft Research as a research assistant where he discovered his newfound interest in Human-Computer Interaction (HCI). 

“Before my internship in Microsoft Research, I think [I was] more interested in doing research related to data mining and machine learning,” says Chen. “However, I [found] out that HCI is much more interesting because it makes you engage the human.” 
Brian LeDuc

Brian Leduc on Learning Agility & Career Changers | Design Chats


Brian LeDuc, Design Lab Designer-In-Residence, talks about his work on creating resources for career changers.

Design Chats is a video series where we sit down with design practitioners to answer questions about how they utilize human-centered design.

View our Design Chats playlist on the Design Lab YouTube Channel
Back To Top