The UC San Diego Design Lab

The UC San Diego Design Lab

The UC San Diego Design Lab

This is an exciting time for the field of design. The technologies that the research communities have worked on for the past 25 years have leapt off the pages of academic journals and into the daily lives of billions. What used to be our imagination is now our reality. These have enabled an extremely wide range of innovation in multiple arenas: healthcare and medicine, business, social interaction, entertainment.

But technology only enables: a practical application requires more than the underlying technology. If we build things for people, then knowledge of both people and technology is required. If we are to make them pleasurable, then the creativity and craft skills of artists and traditionally trained industrial and graphic designers are required. If they are to be understandable, then social scientists are required, including experts in writing and exposition. If they are to thrive in the world of business, then schools of management are required. Design aspires to combine these very different vertical threads of knowledge. Design is an all encompassing field that integrates together business and engineering, the social sciences and the arts.

Our goal is to create an exciting, vibrant design community that pervades the campus, cutting across disciplines, developing cross-campus projects, combining practice with theory, and making UC San Diego a world leader in design theory and integrative programs.

We propose a novel mix of practice and theory, of Thinking, Observing, and Making: TOM. We want to produce major works that advance the state of knowledge and leave a lasting heritage. Let TOM define our approach. Thinking and Making, but always for the benefit of people, hence the importance of Observing. The goal of design is to produce products, services, and systems. It is the science and practice of making.

This is an exciting time for the field of design. The technologies that the research communities have worked on for the past 25 years have leapt off the pages of academic journals and into the daily lives of billions. What used to be our imagination is now our reality. These have enabled an extremely wide range of innovation in multiple arenas: healthcare and medicine, business, social interaction, entertainment.

But technology only enables: a practical application requires more than the underlying technology. If we build things for people, then knowledge of both people and technology is required. If we are to make them pleasurable, then the creativity and craft skills of artists and traditionally trained industrial and graphic designers are required. If they are to be understandable, then social scientists are required, including experts in writing and exposition. If they are to thrive in the world of business, then schools of management are required. Design aspires to combine these very different vertical threads of knowledge. Design is an all encompassing field that integrates together business and engineering, the social sciences and the arts.

Our goal is to create an exciting, vibrant design community that pervades the campus, cutting across disciplines, developing cross-campus projects, combining practice with theory, and making UC San Diego a world leader in design theory and integrative programs.

We propose a novel mix of practice and theory, of Thinking, Observing, and Making: TOM. We want to produce major works that advance the state of knowledge and leave a lasting heritage. Let TOM define our approach. Thinking and Making, but always for the benefit of people, hence the importance of Observing. The goal of design is to produce products, services, and systems. It is the science and practice of making.

This is an exciting time for the field of design. The technologies that the research communities have worked on for the past 25 years have leapt off the pages of academic journals and into the daily lives of billions. What used to be our imagination is now our reality. These have enabled an extremely wide range of innovation in multiple arenas: healthcare and medicine, business, social interaction, entertainment.

But technology only enables: a practical application requires more than the underlying technology. If we build things for people, then knowledge of both people and technology is required. If we are to make them pleasurable, then the creativity and craft skills of artists and traditionally trained industrial and graphic designers are required. If they are to be understandable, then social scientists are required, including experts in writing and exposition. If they are to thrive in the world of business, then schools of management are required. Design aspires to combine these very different vertical threads of knowledge. Design is an all encompassing field that integrates together business and engineering, the social sciences and the arts.

Our goal is to create an exciting, vibrant design community that pervades the campus, cutting across disciplines, developing cross-campus projects, combining practice with theory, and making UC San Diego a world leader in design theory and integrative programs.

We propose a novel mix of practice and theory, of Thinking, Observing, and Making: TOM. We want to produce major works that advance the state of knowledge and leave a lasting heritage. Let TOM define our approach. Thinking and Making, but always for the benefit of people, hence the importance of Observing. The goal of design is to produce products, services, and systems. It is the science and practice of making.

Read Next

Anti-racism Ucsd Design Lab

Studio Sessions – Power, Privilege, and Ethical Responses: Anti-Racism

In these times of critical conversations about civic and social justice, equity and inclusion, the Design Lab is sponsoring a series on Power, Privilege, and Ethical Responses (PPER). Our current focus is on anti-racism, specifically as it pertains to our black communities.

Part of this initiative is a series of Studio Sessions, designed to share tools that address the experiences of our black community, in hopes of bridging existing gaps between the historical precedent and current calls to action. These interactive sessions are meant to be a dialogue nurturing communication and self-reflection to build empathy and ethical responsibility amongst participants.

By utilizing Human Centered Design we can move from current structures of racism to a more inclusive system for all. Expert speakers address issues affecting our Black community ranging from the structures of Anti-blackness and White Fragility to Voter Suppression, Education, the School to Prison Pipeline, Environmental Racism, and much more. By bringing awareness to these issues in real-time, we can feel safe and move into reinforcing behaviors of oneness in real-time using the Design process and civic engagement elements of the training.
Don Norman Emphatic Design

Why I Don’t Believe in Empathic Design

Human-centered design pioneer Don Norman, who coined the term ‘user experience,’ explains why he’s not convinced by the current obsession with empathy and what we should do instead.

I approve of the spirit behind the introduction of empathy into design, but I believe the concept is impossible, and even if possible, wrong. The reason we often talk about empathy in design is that we really need to understand the people that we’re working for. The idea is that, essentially, you’re in a person’s head and understand how they feel and what they think.
Ucsd San Diego

Civic Design – DSGN 160: Open Enrollment

This studio course explores how to design products, services, and policies for complex socio-technical systems. The class will follow a human-centered design process that includes user research, concept generation, prototyping, pitching, and alliance building. Students will work in teams to design solutions to civic challenges affecting people in the San Diego region. This will be a good course for intermediate to advanced design students who want to build up their portfolio and to practice their skills with sketching, storyboarding, prototyping, and evaluating services for real-world problems.

As part of this class, teams will enter the Design for San Diego 2020 challenge (D4SD.org) and interact with other innovators, experts, and mentors throughout the city to address problems related to Mobility, Health, Environment, and Housing. Top teams will have an opportunity to present their work and win prizes at events in downtown San Diego!

Steven Dow And His Team Tackle Innovation In Crowdsourcing

As part of the Design Lab's graduate course work on Crowdsourcing taught by Steven Dow, students…

Human-centered Design

Community-Based, Human-Centered Design

Don Norman, Design Lab Director & Eli Spencer, Design Lab Faculty

We propose a radical change in design from experts designing for people to people designing for themselves. In the traditional approach, experts study, design, and implement solutions for the people of the world. Instead, we propose that we leverage the creativity within the communities of the world to solve their own problems: This is community-driven design, taking full advantage of the fact that it is the people in communities who best understand their problems and the impediments and affordances that impede and support change. Experts become facilitators, by mentoring and providing tools, toolkits, workshops, and support.

The principles of human-centered design have proven to be effective and productive. However, its approach is generally used in situations where professionals determine the needs of the target populations and then develop products and procedures to address the needs. This is Top-Down design: starting with higher-level conceptualizations and then refining the ideas and concepts to specific instances of products or services. This works well for mass produced items which only allows limited specialization for individual needs and requirements.
Earth2 Project Challenges Vaccines

Earth2 Project Challenges Vaccines, 10 to 100, Ten Days to Vaccinate Everyone

"In collaboration with the University of New Mexico, the Earth2 project is helping to present a 10 day series of seminars on Vaccines and Vaccine Hesitancy, covering topics that range from vaccine-myths to Native American implications and special aspects having to do with other minority and LGBTQ communities, to hearing trusted voices." - David Brin, Author, Futurist, Public Speaker

"Solving the most complex societal programs involves a whole community approach. That's why I'm so excited about the Earth 2 Challenge to reach 100% vaccination which will make our society healthier and safer. But to succeed, we need everyone to participate." - Mai Nguyen, Design Lab Director, UC San Diego
Back To Top