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Why Does Design Matter: A Q&A With Design Forward Founder Michèle Morris

Why Does Design Matter: A Q&A With Design Forward Founder Michèle Morris

Why Does Design Matter: A Q&A With Design Forward Founder Michèle Morris

Michèle Morris currently serves as the Associate Director of the Design Lab at UC San Diego. She also founded Design Forward. We asked her why Design Forward started. Turns out the answer is simple: because good design matters to the present and future of San Diego.

Q: How did you come up with idea for Design Forward?

A: During my time at Stanford Graduate School of Business, I learned that Don Norman was launching a new design lab in San Diego. I knew I’d be returning to San Diego after business school, so I contacted Don, and in 2015, I joined the Lab.

One of my first priorities was to learn the San Diego innovation ecosystem. I met with civic, business, and community leaders; San Diego’s designers, design firms and design-driven companies. During my exploration I asked ‘How does San Diego define innovation? Who is working in this space and what are they doing?’

As I networked around the city, Design Forward became the prototype of everything. A small, core group of us launched the inaugural Design Forward event to both show what design is and could mean for our region and to test whether there was an appetite for design at scale. The turnout revealed a resounding yes!  Almost 600 people attended the event at Port Pavilion. Speakers included Mayor Faulconer, C-suite business leaders, global design strategists, and leaders from a strong cross-section of business and public sectors (e.g. health, education, urban planning, technology). We started a dynamic conversation around the role of human-centered design in the already lively innovation ecosystem in our area. I’m really proud of Design Forward, and feel so humbled to have worked with and been accepted by a community of designers and innovators who have been working in this movement far longer than I.

Read more.

Michèle Morris currently serves as the Associate Director of the Design Lab at UC San Diego. She also founded Design Forward. We asked her why Design Forward started. Turns out the answer is simple: because good design matters to the present and future of San Diego.

Q: How did you come up with idea for Design Forward?

A: During my time at Stanford Graduate School of Business, I learned that Don Norman was launching a new design lab in San Diego. I knew I’d be returning to San Diego after business school, so I contacted Don, and in 2015, I joined the Lab.

One of my first priorities was to learn the San Diego innovation ecosystem. I met with civic, business, and community leaders; San Diego’s designers, design firms and design-driven companies. During my exploration I asked ‘How does San Diego define innovation? Who is working in this space and what are they doing?’

As I networked around the city, Design Forward became the prototype of everything. A small, core group of us launched the inaugural Design Forward event to both show what design is and could mean for our region and to test whether there was an appetite for design at scale. The turnout revealed a resounding yes!  Almost 600 people attended the event at Port Pavilion. Speakers included Mayor Faulconer, C-suite business leaders, global design strategists, and leaders from a strong cross-section of business and public sectors (e.g. health, education, urban planning, technology). We started a dynamic conversation around the role of human-centered design in the already lively innovation ecosystem in our area. I’m really proud of Design Forward, and feel so humbled to have worked with and been accepted by a community of designers and innovators who have been working in this movement far longer than I.

Read more.

Michèle Morris currently serves as the Associate Director of the Design Lab at UC San Diego. She also founded Design Forward. We asked her why Design Forward started. Turns out the answer is simple: because good design matters to the present and future of San Diego.

Q: How did you come up with idea for Design Forward?

A: During my time at Stanford Graduate School of Business, I learned that Don Norman was launching a new design lab in San Diego. I knew I’d be returning to San Diego after business school, so I contacted Don, and in 2015, I joined the Lab.

One of my first priorities was to learn the San Diego innovation ecosystem. I met with civic, business, and community leaders; San Diego’s designers, design firms and design-driven companies. During my exploration I asked ‘How does San Diego define innovation? Who is working in this space and what are they doing?’

As I networked around the city, Design Forward became the prototype of everything. A small, core group of us launched the inaugural Design Forward event to both show what design is and could mean for our region and to test whether there was an appetite for design at scale. The turnout revealed a resounding yes!  Almost 600 people attended the event at Port Pavilion. Speakers included Mayor Faulconer, C-suite business leaders, global design strategists, and leaders from a strong cross-section of business and public sectors (e.g. health, education, urban planning, technology). We started a dynamic conversation around the role of human-centered design in the already lively innovation ecosystem in our area. I’m really proud of Design Forward, and feel so humbled to have worked with and been accepted by a community of designers and innovators who have been working in this movement far longer than I.

Read more.

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The Design Lab stands in solidarity with the Black community in the fight against racial injustice. We condemn all acts of police brutality and violence that led to the recent murders of George Floyd, Ahmaud Arbery, Breonna Taylor, Tony McDade, David McAtee, and countless other members of the Black community.

We condemn all acts of discrimination. We fully support the Black Lives Matter movement and their efforts to bring justice, healing, and freedom to Black people across the globe. We recognize that these acts of violence are deeply rooted in a history of systemic racism, and we understand that design plays a large role in influencing whether our structures and technologies support or further oppress people of color. We vow to use our platform, position, and privileges to fight for a more equitable future. 
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