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Don Norman Interview Design Usability

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

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Sean Cross

Sean Kross explains the uses of The Wizard of Oz Technique in Design | Design Chats


Sean Kross, Graduate Student at UC San Diego, explains The Wizard of Oz Technique in design and what benefits it provides for designers.

Design Chats is a video series where we sit down with design practitioners to answer questions about how they utilize human-centered design.

View our Design Chats playlist on the Design Lab YouTube Channel
Human-centered Design

Community-Based, Human-Centered Design

Don Norman, Design Lab Director & Eli Spencer, Design Lab Faculty

We propose a radical change in design from experts designing for people to people designing for themselves. In the traditional approach, experts study, design, and implement solutions for the people of the world. Instead, we propose that we leverage the creativity within the communities of the world to solve their own problems: This is community-driven design, taking full advantage of the fact that it is the people in communities who best understand their problems and the impediments and affordances that impede and support change. Experts become facilitators, by mentoring and providing tools, toolkits, workshops, and support.

The principles of human-centered design have proven to be effective and productive. However, its approach is generally used in situations where professionals determine the needs of the target populations and then develop products and procedures to address the needs. This is Top-Down design: starting with higher-level conceptualizations and then refining the ideas and concepts to specific instances of products or services. This works well for mass produced items which only allows limited specialization for individual needs and requirements.
Mai Nguyen

Announcing Appointment of Mai Thi Nguyen, Director of The Design Lab

We are pleased to announce the appointment of Dr. Mai Thi Nguyen as the next Faculty Director of the Design Lab, effective March 24, 2021.

Dr. Nguyen holds a Ph.D. in Urban and Regional Planning from the University of California, Irvine and an M.A. in Sociology from Pennsylvania State University. She is an associate professor in the department of City & Regional Planning at the University of North Carolina, Chapel Hill, where she directs the Center for Community Capital, a non-partisan, multi-disciplinary research center housed within the College of Arts and Sciences. Dr. Nguyen additionally directs the Academic Leadership Program at UNC-CH, providing leadership training and mentorship to cohorts of academic leaders. She also serves as Director of the Equity and Resilience Lab, whose members are dedicated to the inquiry of equity and resilience in urban planning and public policy.
Don Norman Design Fund

Announcing the Norman Design Fund!

UC San Diego Design Lab is excited to announce the Norman Design Fund. The Norman Design Fund provides small, rapid allocations of funds to support student activities in human-centered design (HCD). The goal of the fund is to enhance and encourage human-centered design work by UC San Diego students. Applications are open to ALL students at UC San Diego.
Laura Spencer

Meet Laura Spencer, Designer-in-Residence at the Design Lab

As a leader for innovation and design in every avenue, The Design Lab prides itself on fostering talent with diverse backgrounds; and individuals who look to ask “how far can design’s impact reach?” Laura Spencer is one such talented individual, who currently occupies one of the Designer in Residence positions.  She is also currently a CUE (Computer Using Educators)  Board member, former President of SDCUE, the San Diego affiliate of CUE, and is a Founding Board Member of EquityEDU.

“As the Chief Academic Innovation Officer for Elite Academic Academy, a K-12 charter school in Southern California, I have to focus on bringing innovation into the curriculum,” explains Spencer, “I have to ask myself different questions. How can I implement design thinking into learning? How can I facilitate project based learning? How can I make education more meaningful?” with design thinking and project based learning. And again, just trying to find ways for education to be meaningful.” Spencer’s passion for education has founded her career since her introduction into the working world. In 2010, the educator graduated from Alliant International University- San Diego Scripps Ranch with an EdD in Educational Leadership and Administration. Since then, she has been heavily involved in roles, positions and curricula regarding education, leadership and innovation; such as her time as a Part-time Lecturer at University of San Diego’s School of Leadership and Education, and as a conference speaker across the country.
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