Skip to content
Don Norman Interview Design Usability

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

Read Next

Don Norman Emphatic Design

Why I Don’t Believe in Empathic Design

Human-centered design pioneer Don Norman, who coined the term ‘user experience,’ explains why he’s not convinced by the current obsession with empathy and what we should do instead.

I approve of the spirit behind the introduction of empathy into design, but I believe the concept is impossible, and even if possible, wrong. The reason we often talk about empathy in design is that we really need to understand the people that we’re working for. The idea is that, essentially, you’re in a person’s head and understand how they feel and what they think.

Design-A-Thon: Mindshifts on Megafires

During fire season, it has become the norm to see front-page images of apocalyptic wildfires. A century of suppressing wildfires has created a dangerous accumulation of flammable vegetation on landscapes, contributing to megafires that risk human life and property and destroy ecosystems.

The Design-A-Thon brings together UC San Diego students from all disciplines and experience levels in a pitch-style competition to apply the Design Thinking process to proactive solutions to end destructive wildfires. All participants will be invited to present their submissions on April 20 after the Design@Large panel on Climate Risk Reduction and Technology.

Key dates and events:
-April 7 @ 4 PM - Design Challenge unveiled at kickoff
-April 15 - Registration & design-thinking workshop, lightning talks, and mentor sessions
-April 16 @ 11:59 PM - Submissions due
-April 20 @ 5 PM - Project showcase at Design@Large
Ucsd Designathon

Designathon Ideas Imagine New Trolley Stop as a Vibrant Destination

Autonomous scooters, interactive art, food shuttles, and cable cars are just a few of the creative ideas that emerged from a two-day public designathon event that will join the efforts to transform UC San Diego from a closed campus primarily designed for work and school to destination, inviting people to come, stay and explore what the  campus has to offer. “Anybody who comes to San Diego should have this campus as a destination in addition to Balboa Park or the Gaslamp district,” said UCSD Chancellor Pradeep Khosla in a San Diego Union Tribune article.

Meet Member of Postdoctoral Fellowship Program’s Debut Cohort: Jane E

Jane E is part of UCSD’s Computer Science and Engineering’s Postdoctoral Fellowship Program and is currently a member of  The Design Lab under the guidance of mentor Scott Klemmer. E’s journey to The Design Lab started when she earned her B.S. in Computer Science in 2012 at Princeton, then studied as a Ph.D. candidate in Computer Science at Stanford University. Along the way, she has worked in the information technology sector for companies like Adobe and Microsoft, and her awards include the Microsoft Research Dissertation Grant. Jane’s research aims to expand the horizons of human creativity by searching for a balanced relationship between humans and computational assistance. 

World Design Capital San Diego Tijuana Campus Convening on Dec 9th

It is with great pleasure that we invite you to submit your project and join our first World Design Capital San Diego Tijuana 2024 Campus Convening on December 9, 2022, held at the UCSD Design Lab in the Design and Innovation building between 2.00-5.00pm...
UCSD Trolley Station

UCSD to create grand entrance to manage crushing growth, and welcome the public

"To see eyes looking at you matters. One pair of those eyes may give you a job offer, or help finance your startup, or help buy your first product off Kickstarter, or convince you what you’re doing isn’t solving real problems." — Scott Klemmer, Design Lab

In one of the biggest physical and social changes in school history, UC San Diego will create its first “front door,” a grand entrance meant to appeal as much to the public as students and ease crowding on a campus where enrollment could hit 40,000 this fall.
Plans are being drafted for a gateway that will blend art, culture, entertainment, dining, education and research — the same mix that helps funnel people from Westwood Village to UCLA.
Back To Top