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don norman zdnet over automating uc san diego

Software Developers and Designers Risk Over-Automating Enterprises

Software Developers and Designers Risk Over-Automating Enterprises

Software Developers and Designers Risk Over-Automating Enterprises

Don Norman of Cognitive Science and the Design Lab argues for human-technology teamwork among designers in a recent Research-Technology Management article, ZDNet reports. ZDNet also includes in its story a video in which Normans says “we want to design technology to be a collaborator, a team worker, with people. And yet, we still think that people are somehow deficient, and we have to replace them with machines.”

View ZDNet Article

Don Norman of Cognitive Science and the Design Lab argues for human-technology teamwork among designers in a recent Research-Technology Management article, ZDNet reports. ZDNet also includes in its story a video in which Normans says “we want to design technology to be a collaborator, a team worker, with people. And yet, we still think that people are somehow deficient, and we have to replace them with machines.”

View ZDNet Article

Don Norman of Cognitive Science and the Design Lab argues for human-technology teamwork among designers in a recent Research-Technology Management article, ZDNet reports. ZDNet also includes in its story a video in which Normans says “we want to design technology to be a collaborator, a team worker, with people. And yet, we still think that people are somehow deficient, and we have to replace them with machines.”

View ZDNet Article

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I was just in Germany, in Herzogenaurach to be precise, at Adidas headquarters. (Hardly anyone knows where Herzogenaurach is — it’s a 20 minute taxi from Nuremberg.) I was at a conference organized by my old friend (and co-author) Roberto Verganti, from the business school at Politecnico di Milano. Years ago, he and I had a debate in Milan about the value of Human-Centered Design (HCD) and the way it is normally practiced. To the audience’s great surprise, we both agreed:

1. HCD is a powerful tool for improving existing products. That is, it is a powerful tool for incremental innovation.
2. HCD, by its very nature (hill-climbing plus a kind of design by committee), is a really bad tool for radical innovation.
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