Skip to content

Don Norman debates John Maeda of Automattic, the company behind WordPress

Don Norman debates John Maeda of Automattic, the company behind WordPress

Don Norman debates John Maeda of Automattic, the company behind WordPress

In January, world-renown executive, designer and technologist, John Maeda, and a team of 25 people from Automattic joined Don Norman and the UC San Diego Design Lab for a spirited debate. Automattic is a web development corporation that powers about 25 percent of all websites – the largest of any of the content-management systems. Maeda serves as the‎ global head of computational design and inclusion at Automattic, which has 520 employees in over 50 countries and is currently valued at over $1 billion.
Reflecting on the debate, Don Norman said, “It’s always a delight to talk with John Maeda about the nature of design and how it should be moving. To John and me, design is more than making pretty things, design is a way of thinking and approaching significant problems in society.”
While Automattic is most known as the company behind the free blogging service WordPress.com, it is also the company behind WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akisment, Gravatar, Polldaddy, Cloudup and many others. Automattic was founded a belief of making the web a better place and their goal is to democratize publishing so that anyone with a story can tell it, regardless of income, gender, politics, language, or where they live in the world.
 About John Maeda:

Maeda draws on his diverse background as an MIT-trained engineer, award-winning designer, and executive leader to help businesses and creatives push the boundaries of innovation in their markets and fields. As an artist, his early work redefined the use of electronic media as a tool for expression by combining computer programming with traditional artistic technique, laying the groundwork for the interactive motion graphics that are taken for granted on the web today.

Maeda holds MS and BS degrees in Electrical Engineering + Computer Science from MIT, an MBA from Arizona State University, and a PhD from University of Tsukuba in Japan. He was the recipient of the White House’s National Design Award, the Tribeca Film Festival’s Disruptive Innovation Award for STEM to STEAM, the Blouin Foundation’s Creative Leadership Award, the AIGA Medal, the Raymond Loewy Foundation Price, the Mainichi Design Prize, the Tokyo Type Director’s Club Prize, and induction into the Art Director’s Club Hall of Fame.

Maeda is an internationally recognized speaker and author; his books include “The Laws of Simplicity,” “Creative Code,” and “Redesigning Leadership.”  His talks for TED.com have received cumulative views of over 2 million to date. Maeda previously served as Design Partner at Kleiner Perkins Caufield & Byers (KPCB), a world-leading venture capital firm. He was also previously a Full Professor and Associate Director of Research at the MIT Media Lab in which he worked on advanced user interface and experience design.

Maeda is currently a board member for Sonos Inc (the leader in high fidelity wireless audio systems), Wieden + Kennedy (the world’s last independent global advertising agency), Google (advising the Advanced Technology & Projects group), and Cooper Hewitt (advancing the Smithsonian’s mission to place design at the center of the nation).

In January, world-renown executive, designer and technologist, John Maeda, and a team of 25 people from Automattic joined Don Norman and the UC San Diego Design Lab for a spirited debate. Automattic is a web development corporation that powers about 25 percent of all websites – the largest of any of the content-management systems. Maeda serves as the‎ global head of computational design and inclusion at Automattic, which has 520 employees in over 50 countries and is currently valued at over $1 billion.
Reflecting on the debate, Don Norman said, “It’s always a delight to talk with John Maeda about the nature of design and how it should be moving. To John and me, design is more than making pretty things, design is a way of thinking and approaching significant problems in society.”
While Automattic is most known as the company behind the free blogging service WordPress.com, it is also the company behind WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akisment, Gravatar, Polldaddy, Cloudup and many others. Automattic was founded a belief of making the web a better place and their goal is to democratize publishing so that anyone with a story can tell it, regardless of income, gender, politics, language, or where they live in the world.
 About John Maeda:

Maeda draws on his diverse background as an MIT-trained engineer, award-winning designer, and executive leader to help businesses and creatives push the boundaries of innovation in their markets and fields. As an artist, his early work redefined the use of electronic media as a tool for expression by combining computer programming with traditional artistic technique, laying the groundwork for the interactive motion graphics that are taken for granted on the web today.

Maeda holds MS and BS degrees in Electrical Engineering + Computer Science from MIT, an MBA from Arizona State University, and a PhD from University of Tsukuba in Japan. He was the recipient of the White House’s National Design Award, the Tribeca Film Festival’s Disruptive Innovation Award for STEM to STEAM, the Blouin Foundation’s Creative Leadership Award, the AIGA Medal, the Raymond Loewy Foundation Price, the Mainichi Design Prize, the Tokyo Type Director’s Club Prize, and induction into the Art Director’s Club Hall of Fame.

Maeda is an internationally recognized speaker and author; his books include “The Laws of Simplicity,” “Creative Code,” and “Redesigning Leadership.”  His talks for TED.com have received cumulative views of over 2 million to date. Maeda previously served as Design Partner at Kleiner Perkins Caufield & Byers (KPCB), a world-leading venture capital firm. He was also previously a Full Professor and Associate Director of Research at the MIT Media Lab in which he worked on advanced user interface and experience design.

Maeda is currently a board member for Sonos Inc (the leader in high fidelity wireless audio systems), Wieden + Kennedy (the world’s last independent global advertising agency), Google (advising the Advanced Technology & Projects group), and Cooper Hewitt (advancing the Smithsonian’s mission to place design at the center of the nation).

In January, world-renown executive, designer and technologist, John Maeda, and a team of 25 people from Automattic joined Don Norman and the UC San Diego Design Lab for a spirited debate. Automattic is a web development corporation that powers about 25 percent of all websites – the largest of any of the content-management systems. Maeda serves as the‎ global head of computational design and inclusion at Automattic, which has 520 employees in over 50 countries and is currently valued at over $1 billion.
Reflecting on the debate, Don Norman said, “It’s always a delight to talk with John Maeda about the nature of design and how it should be moving. To John and me, design is more than making pretty things, design is a way of thinking and approaching significant problems in society.”
While Automattic is most known as the company behind the free blogging service WordPress.com, it is also the company behind WooCommerce, Jetpack, Simplenote, Longreads, VaultPress, Akisment, Gravatar, Polldaddy, Cloudup and many others. Automattic was founded a belief of making the web a better place and their goal is to democratize publishing so that anyone with a story can tell it, regardless of income, gender, politics, language, or where they live in the world.
 About John Maeda:

Maeda draws on his diverse background as an MIT-trained engineer, award-winning designer, and executive leader to help businesses and creatives push the boundaries of innovation in their markets and fields. As an artist, his early work redefined the use of electronic media as a tool for expression by combining computer programming with traditional artistic technique, laying the groundwork for the interactive motion graphics that are taken for granted on the web today.

Maeda holds MS and BS degrees in Electrical Engineering + Computer Science from MIT, an MBA from Arizona State University, and a PhD from University of Tsukuba in Japan. He was the recipient of the White House’s National Design Award, the Tribeca Film Festival’s Disruptive Innovation Award for STEM to STEAM, the Blouin Foundation’s Creative Leadership Award, the AIGA Medal, the Raymond Loewy Foundation Price, the Mainichi Design Prize, the Tokyo Type Director’s Club Prize, and induction into the Art Director’s Club Hall of Fame.

Maeda is an internationally recognized speaker and author; his books include “The Laws of Simplicity,” “Creative Code,” and “Redesigning Leadership.”  His talks for TED.com have received cumulative views of over 2 million to date. Maeda previously served as Design Partner at Kleiner Perkins Caufield & Byers (KPCB), a world-leading venture capital firm. He was also previously a Full Professor and Associate Director of Research at the MIT Media Lab in which he worked on advanced user interface and experience design.

Maeda is currently a board member for Sonos Inc (the leader in high fidelity wireless audio systems), Wieden + Kennedy (the world’s last independent global advertising agency), Google (advising the Advanced Technology & Projects group), and Cooper Hewitt (advancing the Smithsonian’s mission to place design at the center of the nation).

Read Next

LAUNCH_Design Lab

LAUNCH: A new community innovation platform will empower rural cancer patients

A new web platform released by LAUNCH (Linking & Amplifying User-Centered Networks through Connected Health), a public-private collaboration of which the University of California San Diego Design Lab is a founding member, will enable community-led connected cancer innovation. The platform, “LAUNCHPAD,” may be found at launchhealth.org.

"This contextual research demonstrates the complexity of community-based design. It shows how faith, independence, and family are critical to understanding healthcare. Many standard methods of applying community-based workers completely ignore these issues." - Don Norman, Design Lab Director
Seda Evis

Designer in Residence: Seda Evis

While Seda Evis participates as a Designer-in-Residence at UC San Diego with The Design Lab, and is VP of Strategy & Growth at FreshForm Interactive—an experience design and innovation consultancy—she also claims to have what she refers to as a superpower: her hybrid mind, which she describes as the combination of two worlds: the business side and the design side.

As a Designer-in-Residence at The Design Lab,  Evis enjoys working in an interdisciplinary setting, which she says enhances her existing skillset. “Academia tends to be quite separate from how the practice is done,” she explains. “I find ways of doing interdisciplinary work, as well as cross industry work, very important for innovation because that’s how you actually get seeds from different places.” As of now, most of Evis’s work at The Design Lab has been working with the Community Team on the now winning bid for the World Design Capital 2024 (WDC) designation. Her work dovetails with her role on the Board of  Directors for the Design Forward Alliance–a non-profit organization started by the Lab in partnership with the regional design community and one of the partners co-leading the HOME 2024 WDC efforts alongside the Design Lab, Burnham Center for Community Advancement, the City of San Diego and the City of Tijuana.   The designation puts the San Diego-Tijuana region in a prestigious international cohort recognized for the “effective use of design to drive economic, social, cultural and environmental development.”  Even the proposal theme is significant, Evis says. “Home” not only refers to the immense and diverse communities of San Diego and Tijuana that form one, but also serves as an acronym for Human-centered, Open, Multi-disciplinary/Multi-cultural, and Experimental. For Evis, participating in HOME2024 signifies her career “coming full circle.” 
Ucsd Logo Design Lab

Design Lab statement on protests, violence following George Floyd’s death

The Design Lab stands in solidarity with the Black community in the fight against racial injustice. We condemn all acts of police brutality and violence that led to the recent murders of George Floyd, Ahmaud Arbery, Breonna Taylor, Tony McDade, David McAtee, and countless other members of the Black community.

We condemn all acts of discrimination. We fully support the Black Lives Matter movement and their efforts to bring justice, healing, and freedom to Black people across the globe. We recognize that these acts of violence are deeply rooted in a history of systemic racism, and we understand that design plays a large role in influencing whether our structures and technologies support or further oppress people of color. We vow to use our platform, position, and privileges to fight for a more equitable future. 
Design Lab Eric Hekler Public Health Technology

Eric Hekler Joins Design Lab Team

UC San Diego Design Lab is excited to welcome Eric Hekler, an Associate Professor in…

Frontier Design Prize Announces Winners at World Design Cities Conference

Shanghai, September 15, 2022 | The Frontier Design Prize announced the winners of its inaugural edition during the opening ceremony of the World Design Cities Conference (WDCC).  Mr. QU Xing, Deputy Director-General of UNESCO, Mr. GONG Zheng, Mayor of Shanghai, Ms. XU Xiaolan, Vice Minister of Industry and Information Technology (China), along with leading designers, scholars and industry leaders, attended the award ceremony. The Frontier Design Prize (FDP) is a visionary, innovative, world-class design award established with the aims of encouraging design innovation, enhancing the impact of design in driving industrial transformation, and promoting the role of design in shaping a better world. A central program of WDCC, it is undertaken by Design Innovation Institute Shanghai (DIIS) with guidance from the Shanghai Municipal Government. 

Be on your best behavior: San Diego is being judged this week

By Phillip Molnar, San Diego Union Tribune

San Diego and Tijuana are throwing a party for just one man this week, and you’ve probably never heard his name.

Montreal native Bertrand Derome, managing director of the World Design Organization, is getting the red carpet treatment across two nations as the cities vie for the title of World Design Capital.

The award means a global spotlight on the region and lots of free advertising. Selected every two years, the Montreal-based World Design Organization picks a different city as its “capital.” Some previous winners have been Seoul, Helsinki, Cape Town and Mexico City. San Diego and Tijuana decided to apply together as a binational region.

The festivities started Sunday night with a jazz concert, light show and chic party for Derome at the Rady Shell at Jacobs Park. There were only about 200 people at the event for a venue that can hold 3,500. The $85 million shell on the San Diego Bay opened in August.

“It’s a great city and an amazing venue. I have to say I’m pretty impressed by the design communities that came together,” Derome said at the event.
Back To Top