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San Diego/Tijuana Is Finalist To Become A World Design Capital

San Diego/Tijuana is finalist to become a World Design Capital

San Diego Union Tribune

The San Diego/Tijuana region is a finalist to become a World Design Capital that could mean a year-long promotion of the binational region.

Winners are chosen based on how each region effectively incorporates design across their economic, technological, social, cultural, political and environmental sectors . More than just having a fancy title, winning means a year of events to promote the region, including a street festival, a one-day celebration highlighting the winner’s designs and a design conference that should bring people from around the globe.

“This is an incredibly exciting opportunity to not only showcase our bi-national region as a longstanding design and innovation powerhouse,” she wrote, “but to also shape the narrative around what it means to be a 21st century metropolis, [says Michèle Morris, President of the Design Forward Alliance and Associate Director of UCSD Design Lab]."
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