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Can San Diego — Tijuana region be World Design Capital?

Read the San Diego Union Tribune article by columnist Diane Bell about the World Design Capital bid.

San Diego, together with Tijuana, has placed a bid to be designated the 2024 World Design Capital , a selection that will be finalized this October.

A San Diego nonprofit called the Design Forward Alliance was created with the help of numerous community and design groups to coordinate with Tijuana representatives and prepare the bid package.

Michèle Morris, associate director of the UCSD Design Lab and president of the Design Forward Alliance, is very optimistic about this region’s chances for success.

“We do feel confident that we will make the short list,” she says. Morris also is associate director of the Design Lab at UC San Diego, which helped launch the alliance in 2016 following an inaugural Design Forward Summit in downtown San Diego.

Win or lose, Morris notes that the bidding process has strengthened ties and fostered new creative ideas for our region.
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