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“I Think We Have to Start Over”: Usability Guru Don Norman on the Next Internet

"I think we have to start over. And we may need very separate networks. The notion that there is one network that is for everything maybe is wrong. We used to have separate networks. They were, in fact, determined by the technology. Hence radio was different than telephones, which was different than television, which was different than printed books. And today we say, “Nah, it’s all information,” and that this isn’t that neat, because on the internet you can do all of that. Well, OK. But the content is really what’s important, not the technology or the way it’s distributed. And I would love to find a different scheme where people are controlling their own data." - Don Norman
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To Really ‘Disrupt,’ Tech Needs to Listen to Actual Researchers

Wired Editorial by Design Lab Faculty Lilly Irani

THE STEREOTYPE OF the visionary male founder dominates Silicon Valley. The “move fast and break things” culture rewards those who announce promising new directions with confidence, often neglecting existing resources. It’s how the Valley has disrupted business and society for decades.

Earlier this month, Tristan Harris, cofounder of the Center for Humane Technologies, proposed a whole new field of study: "Society & Technology Interaction." The engineers building the technologies we all rely on, he argued, lack social and cultural knowledge. The problem: That well-established field already exists.
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Senior Frustrated With Technology

More Seniors Are Embracing Technology. But Can They Use It? UCSD Researchers Suggest Asking Them.

We’re told older adults are embracing technology more than ever. And there’s no doubt that inventors in the digital space are scrambling to find ways to market their platforms and tools to them. (Think high tech wearables that monitor everything from blood pressure to daily steps taken, screen magnification, talk-to-text and even assistive domotics and home robots.) Still we all know at least one older person who can barely text let alone maneuver mobile apps. So while they may be purchasing laptops, smart phones and tablets and all of the possibilities they intend, many older adults say they still don't feel confident about using them.
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Launch Health Innovation Studio

UK Markey Center and UCSD Seek to Improve Cancer Care with LAUNCH

According to the Centers for Disease Control and Prevention (CDC), Americans living in rural areas are more likely to die of cancer than their counterparts in urban settings, which sets them apart from the many communities nationwide that have experienced a 20 percent decrease in cancer mortality over the past two decades. In Appalachia, the cancer picture is bleaker than in other rural parts of the country. Between 1969 and 2011, cancer incidence declined in every region of the country except rural Appalachia, and mortality rates soared.

This week (Monday, June 17th, 2019) an Innovation Studio workshop was held at the PRTC center announcing a program called LAUNCH.
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Why I Don’t Believe in Empathic Design

Human-centered design pioneer Don Norman, who coined the term ‘user experience,’ explains why he’s not convinced by the current obsession with empathy and what we should do instead.

I approve of the spirit behind the introduction of empathy into design, but I believe the concept is impossible, and even if possible, wrong. The reason we often talk about empathy in design is that we really need to understand the people that we’re working for. The idea is that, essentially, you’re in a person’s head and understand how they feel and what they think.
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