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Ford People-centered Automation

Ford Gifts $50K to Design Lab People-Centered Automation

Colleen Emmenegger, Head of People-Centered Automation at The Design Lab, was recently the recipient of a $50,000 grant from Ford Motor Company. The grant was awarded for her work regarding how drivers can understand, negotiate, and manage shared autonomy with their vehicles in a way that is accessible and easily translatable.

“We're trying to figure out if you can build a contract with the driver and her automated vehicle co-pilot so the driver knows exactly what they need to do and what the system does," says Emmenegger. "We're trying to build something that explicitly and continuously communicates, and that doesn't act as an invisible ‘controlling entity’ of the car. A system that provides dynamic, yet constant feedback to the driver and not sudden, startling warnings." 
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